Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Colgate UniversityGeneralAppeal
University of UtahStudentsAppeal
UNC Kenan-Flagler Business SchoolGeneralAppeal
Miami UniversityGeneralAppeal
Kent State UniversityGeneralAppeal
University of KansasParentsAppeal
Mount Mercy UniversityGeneralAppeal
William & MaryReunion AlumniAppeal
Virginia TechGeneralAppeal
University of Missouri - St. LouisGeneralAppeal
UNC Chapel HillYoung AlumniAppeal
McMaster UniversityGeneralAppeal
University of ArizonaStudentsAppeal
University of VirginiaGeneralAppeal
University of DelawareFaculty/StaffAppeal
University of DelawareGeneralAppeal
Birmingham-Southern CollegeGeneralAppeal
University of UtahStudentsAppeal
NC State UniversityGeneralAppeal
South Dakota State UniversityGeneralAppeal
  Institution Audience Purpose