Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Phillips Exeter AcademyGeneralAppeal
Beloit CollegeGeneralAppeal
Illinois State UniversityGeneralAppeal
North Park UniversityGeneralAppeal
Denison UniversityGeneralAppeal
Carroll UniversityStudentsAppeal
Concordia University, St. PaulYoung AlumniAppeal
Saint Louis UniversityYoung AlumniAppeal
Carroll UniversityYoung AlumniAppeal
Massachusetts Institute of TechnologyYoung AlumniAppeal
Cornell UniversityYoung AlumniAppeal
University of Wisconsin-La CrosseYoung AlumniAppeal
Colgate UniversityYoung AlumniAppeal
Northwestern Pritzker School of LawGeneralAppeal
University of RochesterYoung AlumniAppeal
Cornell UniversityGeneralAppeal
University of VirginiaYoung AlumniAppeal
University of MaineReunion AlumniAppeal
University of MaineGeneralAppeal
University of San FranciscoYoung AlumniAppeal
  Institution Audience Purpose