Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Colorado State UniversityGeneralAppeal
Middlesex SchoolGeneralStewardship
SDSU FoundationGeneralAppeal
Fairfield UniversityGeneralAppeal
UVA Alumni AssociationGeneralAppeal
Columbia Business SchoolGeneralAppeal
Colorado State UniversityGeneralStewardship
University of North Carolina - WilmingtonGeneralStewardship
Nicolet College FoundationFaculty/StaffAppeal
Boston CollegeGeneralAppeal
James Madison UniversityGeneralAppeal
Loyola University ChicagoYoung AlumniAppeal
Brown UniversityGeneralAppeal
Virginia Commonwealth UniversityGeneralAppeal
Brown UniversityGeneralAppeal
University of Northern IowaGeneralAppeal
Middlesex SchoolGeneralAppeal
Lewis & ClarkParentsAppeal
Kent State UniversityGeneralAppeal
University of Puget SoundReunion AlumniAppeal
  Institution Audience Purpose