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Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Northern Kentucky UniversityGeneralAppeal
Kellogg School of Management, Northwestern UniversityReunion AlumniAppeal
Vassar CollegeReunion AlumniAppeal
St. Ignatius College PreparatoryReunion AlumniAppeal
Gilman SchoolReunion AlumniAppeal
University of Chicago Law SchoolReunion AlumniAppeal
University of Chicago Law SchoolReunion AlumniAppeal
Tufts University School of MedicineReunion AlumniAppeal
Tufts University School of MedicineReunion AlumniAppeal
Tufts University School of MedicineReunion AlumniAppeal
Ohio Northern UniversityReunion AlumniAppeal
Hopkins SchoolReunion AlumniAppeal
University of TorontoReunion AlumniAppeal
Villa Duchesne and Oak Hill SchoolReunion AlumniAppeal
Marshall UniversityGeneralAppeal
Tampa Preparatory SchoolGeneralAppeal
Kent State UniversityGeneralAppeal
University of Rhode IslandGeneralAppeal
Mayfield Junior SchoolGeneralAppeal
Mayfield Junior SchoolGeneralAppeal
  Institution Audience Purpose