Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Drexel UniversityGeneralAppeal
Kent State UniversityGeneralAppeal
Kent State UniversityGeneralAppeal
Kent State UniversityGeneralAppeal
Johns Hopkins UniversityGeneralAppeal
University of WyomingGeneralAppeal
McPherson CollegeGeneralAppeal
McPherson CollegeGeneralAppeal
University of Maryland, Baltimore CountyGeneralAppeal
Ohio UniversityGeneralAppeal
PrincipiaGeneralAppeal
Texas A&M International UniversityGeneralAppeal
Gerstell AcademyGeneralAppeal
Ave Maria UniversityGeneralAppeal
Tufts UniversityYoung AlumniAppeal
Cornell UniversityYoung AlumniAppeal
Princeton UniversityYoung AlumniAppeal
Westover SchoolReunion AlumniAppeal
Knox CollegeGeneralAppeal
Occidental CollegeYoung AlumniAppeal
  Institution Audience Purpose