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Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Harvard Divinity SchoolGeneralAppeal
Syracuse UniversityGeneralAppeal
Pine Crest SchoolParentsAppeal
University of Utah, College of NursingGeneralAppeal
UC IrvineGeneralAppeal
British Columbia Institute of TechnologyGeneralAppeal
Georgetown UniversityGeneralAppeal
Central Washington UniversityGeneralAppeal
Fairfield UniversityParentsAppeal
Hope CollegeReunion AlumniAppeal
Gilman SchoolReunion AlumniAppeal
Sewickley AcademyReunion AlumniAppeal
Berkshire SchoolReunion AlumniAppeal
The New SchoolReunion AlumniAppeal
Wofford CollegeReunion AlumniAppeal
Northwestern Pritzker School of LawReunion AlumniAppeal
Poly Prep County Day SchoolReunion AlumniAppeal
Union CollegeReunion AlumniAppeal
Meredith CollegeReunion AlumniAppeal
Rensselaer Polytechnic InstituteGeneralAppeal
  Institution Audience Purpose