Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Buckingham Browne & NicholsGeneralAppeal
University of Houston-DowntownGeneralStewardship
Luther CollegeGeneralAppeal
University of Massachusetts DartmouthGeneralAppeal
High Point UniversityGeneralAppeal
Georgia State UniversityGeneralAppeal
Central Connecticut State UniversityGeneralAppeal
Saint Thomas AcademyGeneralAppeal
The PrincipiaGeneralAppeal
University of Massachusetts LowellGeneralAppeal
Smith CollegeGeneralAppeal
William & MaryGeneralAppeal
Penn State College of MedicineGeneralAppeal
Washington & Jefferson CollegeGeneralAppeal
California Institute of TechnologyGeneralAppeal
Williams CollegeGeneralAppeal
University of St. ThomasGeneralAppeal
Harvard Business SchoolGeneralAppeal
University of VirginiaGeneralAppeal
Sewickley AcademyGeneralAppeal
  Institution Audience Purpose