Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
West Virginia University FoundationGeneralAppeal
West Texas A&M UniversityGeneralAppeal
West Point Association of GraduatesGeneralStewardship
West Chester University FoundationGeneralAppeal
West Chester University FoundationGeneralAppeal
West Chester University FoundationGeneralAppeal
Wellesley CollegeGeneralOther
Wellesley CollegeGeneralAppeal
Weber State UniversityGeneralAppeal
Webb InstituteGeneralAppeal
Wayne State UniversityGeneralAppeal
Wayne State UniversityGeneralAppeal
Wayne State UniversityGeneralAppeal
Wayne State UniversityGeneralAppeal
Wayne State UniversityOtherOther
Wayne State UniveristyGeneralStewardship
Washington University School of MedicineGeneralAppeal
Washington University in St. LouisGeneralAppeal
Washington University in St. LouisStudentsAppeal
Washington University in St. LouisGeneralAppeal
  Institution Audience Purpose