Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Western UniversityGeneralStewardship
Western UniversityGeneralAppeal
Western New England UniversityGeneralAppeal
Western Governors UniversityGeneralVolunteer Materials
West Virginia University FoundationGeneralAppeal
West Texas A&M UniversityGeneralAppeal
West Point Association of GraduatesGeneralStewardship
West Chester University FoundationGeneralAppeal
West Chester University FoundationGeneralAppeal
West Chester University FoundationGeneralAppeal
Wellesley CollegeGeneralOther
Wellesley CollegeOtherVolunteer Materials
Wellesley CollegeGeneralAppeal
Wellesley CollegeReunion AlumniAppeal
Wellesley CollegeGeneralAppeal
Weber State UniversityGeneralAppeal
Webb InstituteGeneralAppeal
Wayne State UniversityGeneralAppeal
Wayne State UniversityGeneralAppeal
Wayne State UniversityGeneralAppeal
  Institution Audience Purpose