Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Penn State College of MedicineGeneralAppeal
Washington & Jefferson CollegeGeneralAppeal
California Institute of TechnologyGeneralAppeal
Williams CollegeGeneralAppeal
University of St. ThomasGeneralAppeal
Harvard Business SchoolGeneralAppeal
University of VirginiaGeneralAppeal
Sewickley AcademyGeneralAppeal
UNC GreensboroGeneralOther
University of UtahGeneralAppeal
Colgate UniversityGeneralAppeal
Davidson CollegeGeneralOther
UNC Kenan-Flagler Business SchoolGeneralAppeal
Miami UniversityGeneralAppeal
Kent State UniversityGeneralAppeal
Stanford UniversityGeneralStewardship
Mount Mercy UniversityGeneralAppeal
Virginia TechGeneralAppeal
University of Missouri - St. LouisGeneralAppeal
McMaster UniversityGeneralAppeal
  Institution Audience Purpose