Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Marist CollegeGeneralStewardship
Marquette UniversityStudentsAppeal
Marquette UniversityGeneralAppeal
Marshall UniversityFaculty/StaffAppeal
Marshall UniversityGeneralAppeal
Marshall UniversityGeneralAppeal
Marshall UniversityGeneralAppeal
Marshall UniversityGeneralAppeal
Marshall University FoundationGeneralAppeal
Mary Institute and Saint Louis Country Day SchoolReunion AlumniAppeal
Mary Institute and Saint Louis Country Day School (MICDS)ParentsVolunteer Materials
Mary McDowell Friends SchoolGeneralVolunteer Materials
Marymount Manhattan CollegeParentsAppeal
Marywood UniversityGeneralAppeal
Marywood UniversityGeneralStewardship
Massachusetts College of Art and DesignGeneralAppeal
Massachusetts College of Art and DesignGeneralAppeal
Massachusetts College of Art and DesignGeneralAppeal
Massachusetts College of Art and DesignGeneralAppeal
Massachusetts Institute of TechnologyGeneralAppeal
  Institution Audience Purpose