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Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
William & MaryGeneralAppeal
William & MaryReunion AlumniAppeal
Whitman CollegeReunion AlumniAppeal
Whitman CollegeReunion AlumniAppeal
Whitman CollegeFaculty/StaffAppeal
Whitman CollegeReunion AlumniOther
Westtown SchoolGeneralAppeal
Westover SchoolReunion AlumniAppeal
Westover SchoolGeneralAppeal
Westover SchoolGeneralVolunteer Materials
Westmoreland County Community College Educational FoundationYoung AlumniStewardship
Westmoreland County Community College Educational FoundationGeneralAppeal
Westminster SchoolParentsAppeal
Westminster SchoolGeneralAppeal
Western UniversityGeneralStewardship
Western UniversityGeneralAppeal
Western New England UniversityGeneralAppeal
Western Governors UniversityGeneralVolunteer Materials
West Virginia University FoundationGeneralAppeal
West Texas A&M UniversityGeneralAppeal
  Institution Audience Purpose