Sample Library

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! (Please note that you can only search by one filter at a time) Click here to submit a sample of your own.


  Institution Title Year
University of Virginia1974 Hat Campaign Direct Mail Appeal2024
Washington State UniversityCrowdfunding Texting Campaign2025
  Institution Title Year