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Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Oakwood SchoolParentsAppeal
Gulliver PrepGeneralAppeal
Northern Kentucky UniversityGeneralAppeal
Northern Kentucky UniversityGeneralAppeal
Washington State UniversityGeneralStewardship
Kellogg School of Management, Northwestern UniversityReunion AlumniAppeal
Vassar CollegeReunion AlumniAppeal
St. Ignatius College PreparatoryReunion AlumniAppeal
Gilman SchoolReunion AlumniAppeal
University of Chicago Law SchoolReunion AlumniAppeal
University of Chicago Law SchoolReunion AlumniAppeal
Tufts University School of MedicineReunion AlumniAppeal
Tufts University School of MedicineReunion AlumniAppeal
Tufts University School of MedicineReunion AlumniAppeal
Ohio Northern UniversityReunion AlumniAppeal
Hopkins SchoolReunion AlumniAppeal
Gilmour AcademyReunion AlumniVolunteer Materials
University of TorontoReunion AlumniAppeal
James Madison UniveristyReunion AlumniVolunteer Materials
Villa Duchesne and Oak Hill SchoolReunion AlumniAppeal
  Institution Audience Purpose