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Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Stetson UniversityGeneralAppeal
Holy Innocents' Episcopal SchoolGeneralAppeal
Jessup UniversityGeneralAppeal
James Madison UniversityGeneralAppeal
Ferris State UniversityGeneralAppeal
Beaver Country Day SchoolYoung AlumniAppeal
Wayne State UniversityGeneralAppeal
St. John Fisher UniversityGeneralAppeal
Wayne State UniversityGeneralAppeal
The University of AlabamaGeneralAppeal
Wayne State UniversityGeneralAppeal
Davidson CollegeGeneralAppeal
Davidson CollegeGeneralAppeal
Harvey Mudd CollegeGeneralAppeal
Colorado State UniversityGeneralAppeal
The Catholic University of AmericaStudentsAppeal
Scripps CollegeStudentsAppeal
Washington State University FoundationStudentsAppeal
Marquette UniversityStudentsAppeal
University of Central FloridaStudentsAppeal
  Institution Audience Purpose