Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Northern Kentucky UniversityGeneralAppeal
Northern Kentucky UniversityGeneralAppeal
Washington State UniversityGeneralStewardship
Marshall UniversityGeneralAppeal
Tampa Preparatory SchoolGeneralAppeal
Kent State UniversityGeneralAppeal
University of Rhode IslandGeneralAppeal
Mayfield Junior SchoolGeneralAppeal
Mayfield Junior SchoolGeneralAppeal
Smith CollegeGeneralAppeal
William & MaryGeneralAppeal
Penn State College of MedicineGeneralAppeal
Washington & Jefferson CollegeGeneralAppeal
California Institute of TechnologyGeneralAppeal
Williams CollegeGeneralAppeal
University of St. ThomasGeneralAppeal
Harvard Business SchoolGeneralAppeal
University of VirginiaGeneralAppeal
Sewickley AcademyGeneralAppeal
UNC GreensboroGeneralOther
  Institution Audience Purpose