Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Brown UniversityYoung AlumniOther
Bryn Mawr CollegeYoung AlumniAppeal
Boston UniversityReunion AlumniStewardship
University of OregonParentsAppeal
NC State UniversityParentsAppeal
Cornell UniversityParentsAppeal
Stanford MedicineOtherAppeal
Albert Einstein College of MedicineGeneralAppeal
Luther CollegeGeneralAppeal
University of Texas Health San AntonioGeneralAppeal
Carroll UniversityGeneralAppeal
Marquette UniversityGeneralAppeal
UNC WilmingtonGeneralAppeal
George Washington UniversityGeneralAppeal
Mount Mercy UniversityGeneralAppeal
Davidson CollegeGeneralOther
Fairfield UniversityGeneralStewardship
Georgia State University - J. Mack Robinson College of BusinessGeneralStewardship
McPherson CollegeGeneralAppeal
Johns Hopkins University & MedicineGeneralAppeal
  Institution Audience Purpose