Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Johns Hopkins UniversityGeneralAppeal
Johns Hopkins University & MedicineGeneralAppeal
Luther CollegeGeneralAppeal
Marquette UniversityGeneralAppeal
McPherson CollegeGeneralAppeal
Mount Mercy UniversityGeneralAppeal
NC State UniversityParentsAppeal
Northwestern Pritzker School of LawGeneralAppeal
Northwestern UniversityGeneralVolunteer Materials
Ohio Wesleyan UniversityGeneralAppeal
RUSH University Medical CenterGeneralAppeal
Seattle UniversityGeneralAppeal
Seattle UniversityGeneralStewardship
Texas Woman's UniversityGeneralAppeal
The Lovett SchoolGeneralAppeal
UC Berkeley LibraryGeneralAppeal
UNC WilmingtonGeneralAppeal
University of Alabama BirminghamGeneralAppeal
University of North Carolina, Chapel HillGeneralAppeal
University of OregonParentsAppeal
  Institution Audience Purpose