Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Stanford UniversityParentsAppeal
Wayne State UniversityGeneralAppeal
Scripps CollegeGeneralAppeal
Louisiana State UniversityGeneralAppeal
South Dakota State UniversityGeneralAppeal
Colgate UniversityGeneralAppeal
Wofford CollegeGeneralAppeal
Washington University in St. LouisGeneralAppeal
Case Western Reserve UniversityGeneralAppeal
Tennessee Tech UniversityGeneralAppeal
Ohio UniversityGeneralAppeal
Knox CollegeGeneralAppeal
Grand Rapids Community CollegeGeneralAppeal
University of WyomingGeneralAppeal
High Point UniversityGeneralAppeal
Vassar CollegeGeneralStewardship
NC State UniversityGeneralStewardship
KU EndowmentGeneralStewardship
Wayne State UniveristyGeneralStewardship
Marietta CollegeGeneralStewardship
  Institution Audience Purpose