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Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Illinois Wesleyan UniversityReunion AlumniStewardship
Illinois Wesleyan UniversityGeneralAppeal
Indiana University FoundationReunion AlumniAppeal
Indiana University Robert H. McKinney School of LawReunion AlumniAppeal
IU FoundationStudentsAppeal
James Madison UniversityGeneralOther
James Madison UniversityGeneralAppeal
James Madison UniversityGeneralAppeal
Johns Hopkins UniversityGeneralAppeal
Kean University FoundationGeneralAppeal
Kent State UniversityGeneralAppeal
Loyola University ChicagoGeneralAppeal
Loyola University ChicagoYoung AlumniAppeal
Loyola University ChicagoGeneralAppeal
Middlesex SchoolGeneralStewardship
Middlesex SchoolGeneralAppeal
Mount St. Joseph UniversityGeneralAppeal
Mount St. Joseph UniversityGeneralAppeal
NC State UniversityParentsAppeal
Nichols College
  Institution Audience Purpose