Fairfield University
| Audience | Parents |
| Purpose | Appeal |
| Click image to view complete sample |  |
| Description |
This integrated postcard and email campaign was sent to parents of seniors asking for a gift in honor of their child’s graduation. For a gift of any size, parents could write a special message to their student which was delivered via email the week of commencement. The outcome? A 41% increase in parent participation! |
| Submitted By | Lindsey Hanley – Assistant Director, Parent Engagement & Philanthropy |
| Year | 2023 |
| Award Recipient | ★ |