Campbell University

Audience	General
Purpose	Appeal – Giving Day
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Description	This mailer targeted 6,000 alumni. The list was a mix of Lybunt, Sybunt and First Time Donors. Each mailer was coded for tracking. The idea behind the challenge was similar to the Travelosity gnome. We wanted donors to show us where they are now using social media and the University mascot cutout.
Submitted By	Robin Gordon – Director of Annual Giving
Year	2023
Award Recipient	★