Drake University

Audience	General
Purpose	Appeal – General
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Description	After making the decision to pause our phonathon program, we came up with a lighthearted way to convey the change to our supporters. Using the voice of our beloved mascot, we provided donors (many of whom waited for students to call before making their annual fund gift each year) with a variety of new ways to stay connected and contribute to the university.
Submitted By	Laura Roling – Director of Annual Giving
Year	2023
Award Recipient	★