Louisiana State University

Audience	General
Purpose	Appeal – Giving Day
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Description	Annual LSU Giving Day direct mail piece going to roughly 8K households. Tier 1 included laser cut punch out astronaut mike the tiger, showcase envelope, letter, reply card, and reply envelope. Tier 2 had a closed envelope, letter, reply card, and reply envelope.
Submitted By	Sean Gilbert – Associate Director of Annual Giving
Year	2022
Award Recipient	★