We are seeking a Senior Annual Giving Strategist to lead our annual giving efforts, including our signature sock campaign and Giving Day initiatives. In this role, you’ll develop and implement innovative strategies to engage donors, increase participation, and drive philanthropic support. You’ll work closely with our Giving Day ambassadors to inspire and mobilize the community, ensuring the success of these key campaigns. If you have a proven track record in annual giving, exceptional strategic thinking skills, and a collaborative spirit, we invite you to join our team and make a significant impact on Virginia Tech’s mission and goals.

Duties and Responsibilities:

• The Senior Annual Giving Strategist is a member of the Annual Giving team and assists in the planning and implementation for all broad-based campaign types such as direct mail, email, SMS, crowdfunding, and digital micro campaigns, student organization fundraising, or other personal digital outreach to achieve donor growth goals
• Oversees the annual Sock Campaign and Giving Day Ambassador program which together generate 15 percent of alumni donors annually
• As a member of the Annual Giving team, this role has high visibility with the colleges and units serving as a liaison to assist the unit in achieving alumni participation goals
• The Senior Annual Giving Strategist collaborates with teammates and cross-functional colleagues to carry out the designated duties and responsibilities for the university’s annual giving program focusing on long-term, multi-year objectives for growing revenue and participation of alumni donors
• Senior Annual Giving Strategist is a strong, individual contributor who works collaboratively to determine strategy in order to deliver on project and annual fundraising goals
• This role collaborates with the Associate Director, Annual Giving Strategy to set strategy for all annual giving campaign channels and solicitations to successfully retain, reactivate, and acquire new alumni donors