A member of the Office of Broad-Based Campaigns and Strategic Engagement (BCSE), the Annual Giving Program Manager will serve as an expert consultant and liaison for assigned schools, colleges, and units – ensuring that University Relations (UR) and campus partners utilize the most efficient, creative, and effective annual giving strategies across UMD’s direct response channels: e-solicitation, direct mail appeals, crowdfunding, texting, social media advertising, days of giving and annual campaigns. As an integral part of a cross-functional team, the Program Manager will report to the Associate Director, Broad-Based Campaigns & Strategic Engagement (BCSE), and work closely with their colleagues on executing critical fundraising strategies designed to acquire, retain, and renew donors. They will be responsible for leading or co-leading the team’s work in at least one of these channels.

Physical Demands:
Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Substantial movements (motions) of the wrists, hands, and/or fingers.
Availability to work occasional evenings and weekends as necessary.

Preferences:
Background in writing for email, web, and direct mail fundraising appeals.
Familiarity with basic HTML
Project Management experience
Advanced Degree or certifications
Thorough understanding of and insight into digital/new media landscapes including social media and website tools, trends and analysis.
Comfort with navigating ambiguity and creative problem solving.
Strong knowledge of fundraising AND/OR marketing principles, concepts and techniques.
Strong knowledge of interpersonal, communication, writing, project and time management skills.
Ability to proactively perform strategic data analysis to define and refine efforts, analyze problems and implement solutions.
Demonstrated ability to plan, organize, and manage multiple complex projects with limited direction.
Ability to work as part of a team and be a team leader for your peers, giving and receiving feedback.
Experience leading projects from concept through implementation.

Licenses/ Certifications: N/A

Minimum Qualifications

Education: Bachelor’s degree from an accredited college or university. Experience: Five (5) years of professional marketing, communication, gift administration, stewardship, or donor relations experience. Other: Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education. Knowledge of advancement, development or alumni relations related policies and procedures, and federal, state, and other applicable human resources related laws, rules, regulations, and ordinances. Skill in oral and written communication. Skill in the use of Microsoft Office products. Ability to multitask and prioritize assignments. Ability to interpret and apply policies, procedures, regulations, and laws.

Additional Job Details