This position requires working non-standard hours, including early mornings, evenings, and weekends. This position requires a valid driver’s license with reliable transportation or access to a driver. This is a 12-month, full time appointment and reports to the Senior Director, Alumni Operations. This position will work from the Colorado State University campus in Fort Collins, Colorado.

• Direct strategy to exceed Alumni Association metrics for annual membership, life membership, stalwart membership, and annual giving to Association programs and scholarships, totaling more than $540,000 annually.
• Direct a $145,600 membership and giving budget and deliver all marketing activity and revenue projections.
• Develop the plan for email and direct mail solicitations, texting strategies, and social ads and develop a sophisticated segmentation strategy.
• Direct a comprehensive stewardship plan to recognize, engage, and retain Association members/donors.
• Work closely with Alumni Association staff to ensure messaging is consistent with overall marketing and communication objectives, and create member-only events and engagement opportunities.
• Work closely with the Alumni and UAE Marketing and Communications staff in the development of Around the Oval member magazine, AlumLine e-newsletter feature stories, member calendar, and the design and copy for membership materials and solicitations.
• Manage and evaluate membership benefits and services to enhance the member experience.
• Represent Association at alumni and community events.
• Supervise the Assistant Director of Membership. Manage performance metrics, and conduct annual reviews. Direct workload to ensure goals and timelines are met.
• Develop and provide monthly reports on the status of marketing activities. Make recommendations on the effectiveness of reports and determine what metrics will solve analytics queue.
• Direct data analysis to evaluate efforts and aid in forecasting.

Frontline Fundraising

• Identify and manage a limited portfolio of donors and prospective donors and create successful cultivation, solicitation, and stewardship strategies for each.
• Execute a set number of strategic interactions monthly to identify prospects and determine capacity and inclination to support Alumni Association programs, initiatives, and scholarships.
• Work with the prospect research team to identify prospects and create a portfolio for personal member visits.
• Write, prepare and present persuasive proposals to include leadership, major and planned gifts to the Alumni Association.
• Negotiate donor contracts and fund agreements necessary to bring to full closure.
• Document all contacts and interactions in a timely and thorough manner in accordance with UA best practices.
• Work in partnership with colleges, units and central UA to achieve donor intent and develop opportunities for mutual success.
• Represent Alumni Association at alumni and community events.

Grad Pack Retention Strategy

• Develop a comprehensive strategy for grad pack renewals and retention
• Work closely with the Alumni Association Engagement team to develop collateral, stewardship opportunities, and assist in the planning and execution of events for this segment.
• Determine the goals for the grad pack program and outline a plan to exceed all goals.
• Work closely with the UA Analytics team to create reports, and evaluate the program to make adjustments, and recommendations.

Unit Impact

• Exercise initiative, sound judgment, creativity and discretion in performing work assigned, anticipating and addressing concerns, responding to requests for information, and organizing and maintaining confidential files and records.
• Contribute to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.
• Actively participate as a staff member in the Division of University Advancement, attend
• Division-wide meetings and trainings, support Division-wide priorities and initiatives and serve as an Association representative on University committees as assigned.
• Demonstrated knowledge of, and relevant ability with, culturally diverse communities among potential target and constituent populations.
• Other work related duties not specified above may be assigned.

Required Job Qualifications:

• Bachelor’s degree from an accredited university by employment start date
• Minimum of 5 years’ professional experience in marketing membership or annual giving programs in an institution of higher education or other non-profit setting
• Minimum of 1 year experience supervising professional staff
• A demonstrated ability to engage and effectively communicate with diverse audiences
• Ability to travel in and out of state and work non-standard hours, including early mornings, evenings and weekends
• Must have a valid driver’s license or the ability to obtain a driver’s license or access to a licensed driver by the employment start date

Preferred Job Qualifications:

• Experience with direct mail and online solicitations and giving
• Frontline fundraising or sales experience with defined dollar goals
• Ability to analyze quantitative and qualitative metrics for making data driven decisions
• Exceptional written and verbal communication skills
• Demonstrated knowledge of various fundraising aspects, including annual giving, leadership annual giving, stewardship, pipeline management, etc.
• Ability to successfully manage multiple projects and meet deadlines
• Experience managing member/donor relations and stewardship plans
• Demonstrated ability to foster collaborative working relationships and deliver positive results.
• Proven ability to successfully identify and build relationships with donors to connect their interests with opportunities in a higher education or other nonprofit organization
• Proficiency in Microsoft Office and experience working in a CRM or other relational database such as Salesforce.