Diagnostic: Impact Communications

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Diagnostic: Impact Communications

Step 1 of 2

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Read each of the following statements and rate your program according to the scale below. Don’t spend too much time thinking about each statement; your first instinct is usually the best one. If you’re not certain, make your best guess or go with your gut instinct.
1. There is a clear and consistent understanding among advancement staff as to how “annual giving” is defined and counted.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
2. The case for annual giving is communicated to current and prospective donors in a clear, consistent, and compelling way.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
3. It’s clear which people, programs, and places benefit from annual giving.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
4. Communicating gift impact is a high priority for the annual giving program.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
5. It’s clear who is responsible for managing impact communications for annual giving.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
6. The annual giving program either maintains or has access to a library of stories and examples of gift impact.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
7. Students, faculty and administrators are featured in gift impact communications, while also playing a role in the process for developing them.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
8. Stories and examples of gift impact are consistently included in annual fund appeals (e.g., direct mail, email, phone), as well as personal solicitations by staff and volunteers.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
9. Stories and examples of gift impact are consistently included on the annual fund’s website and in its social media content.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
10. Stories and examples of gift impact are consistently included in annual fund gift acknowledgements.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
11. Stories and examples of gift impact are communicated using a variety of content types including text, images, video, and statistics.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
12. The writing and design in gift impact communications is consistent and high in quality.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
13. Gift impact reports and other stand-alone impact communications are well planned and integrated into the annual giving program’s overall communications strategy.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
14. Gift impact reports and other stand-alone impact communication are well integrated with other stewardship efforts outside of annual giving.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
15. Gift impact reports and other stand-alone impact communications are well segmented and personalized based on giving history, constituency, and interest.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
16. Gift impact reports and other stand-alone impact communications are measured and analyzed in an effort to improve them over time.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
17. Gift impact is an important theme in the annual giving program’s special campaigns (e.g., giving days, challenges, crowdfunding).*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
18. Surveys and focus groups are used to evaluate the effectiveness of gift impact communications.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
19. A/B testing is conducted regularly and results are used to inform future decisions concerning impact communications.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
20. Staff stay on top of best practices in impact communications by networking and sharing examples with peers at other institutions.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree

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