Workshop: Donor Acquisition

*Note: Only one person/login per registration.

Overview

Acquiring a donor for the first time can often be difficult and expensive. But that doesn’t mean you should give up those who haven’t supported you in the past. In fact, converting non-donors into donors is one of the most important functions an annual giving program can perform. Finding new and creative ways to acquire donors not only helps to diversify and rejuvenate the donor pool, but it helps to strengthen the pipeline of future philanthropic support.

Join us on Thursday, January 9th, for an interactive online workshop that will provide you and your colleagues with a framework for how to develop effective new donor acquisition strategies for your annual fund.

Participants will have an opportunity to:

  • Discover the latest trends and best practices in donor acquisition
  • Meet and get to know colleagues from other institutions
  • Find out how other organizations approach their work
  • View and discuss real examples, issues, and ideas
  • Examine your own efforts and identify opportunities for improvement
  • Obtain tools, templates, and other materials
  • Earn CFRE credit
  • And more!

This event is ideal for advancement professionals at educational institutions who wish to learn more about donor acquisition.

  • Save $100 when you register by Friday, December 6th
  • AGN Members save an additional 20%
  • Receive further discounts when registering multiple attendees from one institution

Join Sessions

To participate in a live session, please click below on the title of the session you wish to join. When a separate window opens in Zoom, please enter the password listed under the session title. Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering Meeting ID 829 6048 3055. If you have any issues with the audio through your computer, we strongly advise you to dial in using the phone number.

Welcome/General Session
(Password: NEWDONOR)
11:30 AM - 12:45 PM Eastern Time

Meet the faculty, get an overview of the program, and learn key concepts of donor acquisition.

Assignment/Break
12:45 PM - 1:00 PM Eastern Time

Take time to complete a short assignment, rest, get a snack, check email, etc.

Breakout Session 1: Issues & Opportunities 
(Password: NEWDONOR)
1:00 PM - 2:15 PM Eastern Time

Meet peers from other institutions, identify challenges and potential growth areas, and discuss actionable strategies for successful donor acquisition.

Assignment/Break
2:15 PM - 2:30 PM Eastern Time

Take time to complete a short assignment, rest, get a snack, check email, etc.

 

Breakout Session 2: Show & Tell
(Password: NEWDONOR)
2:30 PM - 3:45 PM Eastern Time

Share an example of an acquisition appeal and get feedback from your group on how to improve it.

General Sesssion: Bringing it all Together
(Password: NEWDONOR)
3:45 PM - 4:00 PM Eastern Time

Hear key takeaways, lessons learned, and words of advice from the workshop’s expert faculty.

For more information, please contact us at 888.407.5064 or [email protected]

Faculty

Dan Allenby (Host)
President & Founder at Annual Giving Network

Dan is an author, speaker, and consultant who has worked with educational institutions for more than 25 years to improve their fundraising results. An internationally recognized expert on annual giving, he is a CASE Laureate and recipient of the prestigious Crystal Apple Award for Teaching Excellence. His book Ideas for Annual Giving offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan has led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society. He also served on the faculty for CASE’s Summer Institute in Educational Fundraising and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. He holds a B.A. in History from James Madison University and a M.B.A. from Boston College. Outside of work, Dan enjoys spending time with his family, writing songs, and getting away to the beaches of Cape Cod. His philosophy is that success comes from focusing on what’s right in front of you.

Adam Bradley

Adam has over 12 years of experience in annual giving and educational fundraising. He currently serves as Senior Director Of Annual Giving at the University of Michigan, and has previously led research and recruiting efforts at Qualigence International. He holds a B.B.A. in Marketing and a certificate in strategic leadership from the University of Michigan.

 

Kara Tompkins

With over 10 years of experience in annual giving and educational fundraising, Kara has led programs at Syracuse University, SUNY Cortland, and Clarkson University. Her other experience includes work as a volunteer firefighter and EMT in her local community. She holds a B.S. in Interdisciplinary Social Sciences from Clarkson University and an M.A. in Higher Education Administration from Stony Brook University.

Event Materials

Please click on the links below to access the workshop materials and additional training tools. 

General Materials

For more information, please contact us at 888.407.5064 or [email protected]