Workshop: New Donor Acquisition

January 9, 2025 11:30am-4:00pm ET

Overview

Acquiring a donor for the first time can often be difficult and expensive. But that doesn’t mean you should give up those who haven’t supported you in the past. In fact, converting non-donors into donors is one of the most important functions an annual giving program can perform. Finding new and creative ways to acquire donors not only helps to diversify and rejuvenate the donor pool, but it helps to strengthen the pipeline of future philanthropic support.

Join us on Thursday, January 9th, for an interactive online workshop that will provide you and your colleagues with a framework for how to develop effective new donor acquisition strategies for your annual fund.

Participants will have an opportunity to:

  • Discover the latest trends and best practices in donor acquisition
  • Meet and get to know colleagues from other institutions
  • Find out how other organizations approach their work
  • View and discuss real examples, issues, and ideas
  • Examine your own efforts and identify opportunities for improvement
  • Obtain tools, templates, and other materials
  • Earn CFRE credit
  • And more!

This event is ideal for advancement professionals at educational institutions who wish to learn more about donor acquisition.

  • Save $100 when you register by Friday, December 6th
  • AGN Members save an additional 20%
  • Receive further discounts when registering multiple attendees from one institution

Program

(all times are EDT)

11:20am - Sign-In Begins

11:30am - Welcome

Meet the faculty, get an overview of the program.

11:45am - General Session 

Learn key concepts of acquisition.

12:45pm - Assignment/Break

Take time to complete a short assignment, rest, get a snack, check email, etc.

1:00pm - Issues & Opportunities

Meet peers from other institutions and use a self assessment tool to identify potential growth areas and develop actionable strategies to improve your program.

2:15pm - Break 

Take a little time to rest, get a snack, check email, etc.

2:30pm - Show & Tell

Share an example of an acquisition appeal and get feedback from your group on how to improve it.

3:45pm - Bringing It All Together 

Hear key takeaways, lessons learned, and words of advice from the workshop’s expert faculty.

4:00pm - Workshop Ends

*Note: Only one person/login per institutional registration.

Faculty

 

Adam Bradley

Adam has over 12 years of experience in annual giving and educational fundraising. He currently serves as Senior Director Of Annual Giving at the University of Michigan, and has previously led research and recruiting efforts at Qualigence International. He holds a B.B.A. in Marketing and a certificate in strategic leadership from the University of Michigan.

 

Kara Tompkins

With over 10 years of experience in annual giving and educational fundraising, Kara has led programs at Syracuse University, SUNY Cortland, and Clarkson University. Her other experience includes work as a volunteer firefighter and EMT in her local community. She holds a B.S. in Interdisciplinary Social Sciences from Clarkson University and an M.A. in Higher Education Administration from Stony Brook University.

 

 

For more information about this workshop, please contact us at 888.407.5064 or [email protected].