Provide project coordination in the planning and development of comprehensive communications, marketing and annual giving strategies that support the Division of Philanthropy and Alumni Engagement (DPAE), promote the university among our key constituencies and secure private support. Reports to designated supervisor on the Communications and Annual Giving team. 

Duties/essential functions may include, but not be limited to, the following: 

• Assist in coordination of the Division of Philanthropy and Alumni Engagement’s centralized annual giving operation.  
• Support the management of specific outreach strategies for multi-channel direct marketing campaigns (direct mail, email, social media) targeting diverse audiences (alumni, faculty and staff, young alumni and students), with the goal of reaching all possible solicitation constituents.  
• Assist communications project managers for colleges/units across campuses to ensure their alumni and donor outreach goals, visions and branding efforts align with those of the university.  
• Aid in the planning of campaigns and communications materials that ensure cohesive messaging throughout all annual giving marketing activities.  
• Support the research, planning, writing, editing, art directing, printing and distribution of a variety of alumni and donor outreach materials (brochures, press releases and public service announcements, advertisements, displays, presentations, feature articles, flyers, video scripts, surveys, reports, campaign-related materials, case statements etc).  
• Analyze results of direct marketing fundraising results (participation rates, response rate, cost-per-piece, appeal effectiveness, clickthrough, average gift) and suggest ways to improve overall effectiveness of Annual Giving operation; prepare applicable reports.
• Support DPAE colleagues in development of college/division/campus-based special fundraising appeal projects to ensure they align in timing, messaging and philanthropic goals set by the division and university for alumni and donor outreach.
• Coordinate expenses for all applicable projects within pre-determined annual and project budgets for the respective project managers and directors.  
• Collaborate with other members of the division to increase general support of constituent programs and special projects.  
• Perform related duties as assigned.

Minimum Qualifications:

Bachelor’s degree in marketing, communications or other relevant field and one year experience managing fundraising or marketing projects in a non-profit, marketing agency or higher education environment OR a combination of education and experience equivalent to an Associate’s degree plus three years of experience managing fundraising or marketing projects in a non-profit, marketing agency or higher education environment.

Knowledge Of:

Direct mailing and database applications *
Annual giving fundraising best practices *
Integrated communication strategies *
Project management *
Report and list development

Skill In:

Written, verbal and interpersonal communication with the ability to communicate effectively with different audiences
Project management* 
Organizing information/projects while adhering to established budgets and deadlines * Fundraising and marketing tools and strategies *
Utilizing Microsoft Office Suite and other applicable software *  

Ability To:

Support department communications efforts; facilitate, articulate policy and messages from senior management*
Work in a complex organizational environment with internal and external business partners and vendors, staff and volunteers *
Work independently and as part of a team *
Segment and analyze large amounts of data *
Multi-task while managing multiple projects and assignments

Preferred Qualifications – if applicable:

Experience in project management or marketing communications in higher education or an advertising agency environment.