New Donor Acquisition Workshop
September 5, 2024 11:30am-4:00pm ET
Overview
Acquiring a donor for the first time can often be difficult and expensive. But that doesn’t mean you should give up those who haven’t supported you in the past. In fact, converting non-donors into donors is one of the most important functions an annual giving program can perform. Finding new and creative ways to acquire donors not only helps to diversify and rejuvenate the donor pool, but it helps to strengthen the pipeline of future philanthropic support.
Join us on Thursday, September 5th, for an interactive online workshop that will provide you and your colleagues with a framework for how to develop effective new donor acquisition strategies for your annual fund.
What you'll Discover
Participants will have an opportunity to:
- Discover the latest trends and best practices in donor acquisition
- Meet and get to know colleagues from other institutions
- Find out how other organizations approach their work
- View and discuss real examples, issues, and ideas
- Examine your own efforts and identify opportunities for improvement
- Obtain tools, templates, and other materials
- Earn CFRE credit
- And more!
This event is ideal for advancement professionals at educational institutions who wish to learn more about donor acquisition.
- Save $250 when you register by Friday, July 26th
- AGN Members save an additional 40%
- Receive further discounts when registering multiple attendees from one institution
Note: Only one person/login per institutional registration.
Program
(all times are EDT)
11:20am - Sign-In Begins
11:30am - Welcome
Meet the faculty, get an overview of the program.
11:45am - General Session
Learn key concepts of acquisition.
12:45pm - Assignment/Break
Take time to complete a short assignment, rest, get a snack, check email, etc.
1:00pm - Introductions, Issues, and Opportunities
Meet peers from other institutions and use a self assessment tool to identify potential growth areas and develop actionable strategies to improve your program.
2:15pm - Break
Take a little time to rest, get a snack, check email, etc.
2:30pm - Show & Tell
Share an example of an acquisition appeal and get feedback from your group on how to improve it.
3:45pm - Bringing It All Together
Hear key takeaways, lessons learned, and final words of advice from the workshop’s expert faculty.
4:00pm - Workshop Ends
Note: Only one person/login per institutional registration.
Faculty
Dan Allenby
![](https://annualgivingnetwork.com/wp-content/uploads/2021/10/DanAllenby_Headshot_2021-300x288.jpeg)
Megan Poole
![](https://www.annualgivingnetwork.com/wp-content/uploads/2023/08/MeganPoole_Headshot_Square-1-300x300.jpeg)
With over 10 years of experience in education and fundraising, Megan has led annual giving and direct marketing programs at the University of Virginia and the University of Florida. Her other experience includes work as a college writing instructor and a highschool English teacher. She holds a B.A. in English from Wesleyan College and an M.A. in English from Syracuse University.
Adam Bradley
![](https://www.annualgivingnetwork.com/wp-content/uploads/2022/06/AdamBradley-square-1-300x300.jpg)
Adam has over 10 years of experience in annual giving and educational fundraising. He currently serves as Senior Director Of Annual Giving at the University of Michigan, and has previously led research and recruiting efforts at Qualigence International. He holds a B.B.A. in Marketing and a certificate in strategic leadership from the University of Michigan.
Materials
Workshop registrants will have access to the following materials:
- Program Agenda
- A recording of the presentation
- Presentation slides
- Samples from other institutions
- A program diagnostic tool to evaluate your efforts
- A list of program participants
For more information about this workshop, please contact us at 888.407.5064 or [email protected].