Gift Impact Communications Workshop
August 15, 2024 11:30am-4:00pm ET
It’s not about the money. It’s about what the money does. That’s why it’s so important to develop content and messages that communicate the impact of annual fund gifts to donors. This is especially true for unrestricted gifts where donors may not understand how their donations are being used. Articulating how annual fund gifts benefit students, faculty, and the institution in general - through appeals, acknowledgments and other communications - is a critical aspect of stewardship and key to ensuring continued lifelong support. Join us on Thursday, August 15th, for an interactive online workshop that will provide you and your colleagues with a framework for successfully communicating the impact of annual fund gifts to donors. Participants will have an opportunity to: This event is ideal for advancement professionals at educational institutions who wish to learn more about impact communications. (all times are EDT) 11:20am - Sign-In Begins 11:30am - Welcome 11:45am - General Session 12:45pm - Assignment/Break 1:00pm - Introductions, Issues, and Opportunities 2:15pm - Break 2:30pm - Show & Tell 3:45pm - Bringing It All Together 4:00pm - Workshop Ends Note: Only one person/login per institutional registration. Dan Allenby Greg Knedler With more than 25 years of experience in annual giving and educational fundraising, Greg has led programs at Troy University, the Air Force Academy Foundation, Georgia State University, and Auburn University. His other experience includes consultant work with K-12 private and charter schools. He holds a B.S in Marketing and an M.Ed. in Marketing Education, both from Auburn University. Terence Bodak With more than 10 years of experience in annual giving and educational fundraising, Terence has led programs at Rutgers University Foundation and Monmouth University. He holds a B.A. in Political Science and an M.A. in European History, both from Monmouth University. Workshop registrants will have access to the following materials:Overview
What you'll Discover
Program
Meet the faculty, get an overview of the program.
Learn key concepts of impact communications.
Take time to complete a short assignment, rest, get a snack, check email, etc.
Meet peers from other institutions and use a self assessment tool to identify potential growth areas and develop actionable strategies to improve your program.
Take a little time to rest, get a snack, check email, etc.
Share an example of an impact communication and get feedback from your group on how to improve it.
Hear key takeaways, lessons learned, and final words of advice from the workshop’s expert faculty.Facilitators
Materials
For more information about this workshop, please contact us at 888.407.5064 or [email protected].