Gift Impact Communications Workshop

August 15, 2024 11:30am-4:00pm ET

Overview

It’s not about the money. It’s about what the money does. That’s why it’s so important to develop content and messages that communicate the impact of annual fund gifts to donors. This is especially true for unrestricted gifts where donors may not understand how their donations are being used. Articulating how annual fund gifts benefit students, faculty, and the institution in general - through appeals, acknowledgments and other communications - is a critical aspect of stewardship and key to ensuring continued lifelong support.

Join us on Thursday, August 15th, for an interactive online workshop that will provide you and your colleagues with a framework for successfully communicating the impact of annual fund gifts to donors.

What you'll Discover

Participants will have an opportunity to:

Discover the latest trends and best practices in communicating gift impact
Meet and get to know colleagues from other institutions
Find out how other organizations approach their work
View and discuss real examples, issues, and ideas
Examine your own efforts and identify opportunities for improvement
Obtain tools, templates, and other materials
Earn CFRE credit
And more!

This event is ideal for advancement professionals at educational institutions who wish to learn more about impact communications.

Save $250 when you register by Friday, June 28th
AGN Members save an additional 40%
Receive further discounts when registering multiple attendees from one institution

Program

(all times are EDT)

11:20am - Sign-In Begins

11:30am - Welcome
Meet the faculty, get an overview of the program.

11:45am - General Session
Learn key concepts of impact communications.

12:45pm - Assignment/Break
Take time to complete a short assignment, rest, get a snack, check email, etc.

1:00pm - Introductions, Issues, and Opportunities
Meet peers from other institutions and use a self assessment tool to identify potential growth areas and develop actionable strategies to improve your program.

2:15pm - Break
Take a little time to rest, get a snack, check email, etc.

2:30pm - Show & Tell
Share an example of an impact communication and get feedback from your group on how to improve it.

3:45pm - Bringing It All Together
Hear key takeaways, lessons learned, and final words of advice from the workshop’s expert faculty.

4:00pm - Workshop Ends

Note: Only one person/login per institutional registration.

Facilitators

Dan Allenby

Dan is an author, speaker, and consultant who has worked with educational institutions for more than 25 years to improve their fundraising results. An internationally recognized expert on annual giving, he is a CASE Laureate and recipient of the prestigious Crystal Apple Award for Teaching Excellence. His book Ideas for Annual Giving offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan has led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society. He also served on the faculty for CASE’s Summer Institute in Educational Fundraising and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. He holds a B.A. in History from James Madison University and a M.B.A. from Boston College. Outside of work, Dan enjoys spending time with his family, writing songs, and getting away to the beaches of Cape Cod. His philosophy is that success comes from focusing on what’s right in front of you.

Greg Knedler

With more than 25 years of experience in annual giving and educational fundraising, Greg has led programs at Troy University, the Air Force Academy Foundation, Georgia State University, and Auburn University. His other experience includes consultant work with K-12 private and charter schools. He holds a B.S in Marketing and an M.Ed. in Marketing Education, both from Auburn University.

Terence Bodak

With more than 10 years of experience in annual giving and educational fundraising, Terence has led programs at Rutgers University Foundation and Monmouth University. He holds a B.A. in Political Science and an M.A. in European History, both from Monmouth University.

Michael O'Brien

With over 14 years experience in annual giving and alumni affairs, Michael O’Brien has led programs at Wheaton College, Buckingham Browne & Nichols School ("BB&N") and Boston College High School. Michael’s other experience includes admissions, teaching, college counseling and international programs prior to working in development. Mike holds degrees from Boston College’s Lynch School of Education and Hobart & William Smith Colleges where he was a four-year member and team captain of Hobart’s lacrosse team.

Gloria Goosby

Gloria has over 15 years of experience in annual giving and educational fundraising. She has previously led programs at Furman University, Georgia Southern University. Her other experience includes work with the Southeast Annual Giving Conference Committee and the Statesboro-Bulloch County Chamber of Commerce. She holds a B.S. in Broadcasting from Georgia Southern University.

Materials

Workshop registrants will have access to the following materials:

Program Agenda
A recording of the presentation
Presentation slides
Samples from other institutions
A program diagnostic tool to evaluate your efforts
A list of program participants

For more information about this workshop, please contact us at 888.407.5064 or [email protected].