Workshop: Recurring Gifts
August 1, 2024 11:30am-4:00pm ET
The more often a donor makes a gift, the more likely they are to continue giving in the future. That's why recurring or monthly donors—also known as "sustainers"—can be a critical part of an annual giving effort. Recurring gift programs not only offer an easy way for donors to provide ongoing support, but they can be an effective way to acquire new (and young!) donors, boost retention rates, and increase giving from current supporters to higher levels. Join us on Thursday, August 1st, for an interactive online workshop that will provide you and your colleagues with a framework for increasing support through recurring gifts. Participants will have an opportunity to: This event is ideal for advancement professionals at educational institutions who wish to learn more about recurring gifts. Note: Only one person/login per institutional registration. (all times are EDT) 11:20am - Sign-In Begins 11:30am - Welcome 11:45am - General Session 12:45pm - Assignment/Break 1:00pm - Introductions, Issues, and Opportunities 2:15pm - Break 2:30pm - Show & Tell 3:45pm - Bringing It All Together 4:00pm - Workshop Ends Note: Only one person/login per institutional registration. Greg Knedler With more than 25 years of experience in annual giving and educational fundraising, Greg has led programs at Troy University, the Air Force Academy Foundation, Georgia State University, and Auburn University. His other experience includes consultant work with K-12 private and charter schools. He holds a B.S in Marketing and an M.Ed. in Marketing Education, both from Auburn University. Megan Rajski With over 12 years of experience in education and annual giving, Megan has led annual giving and donor participation programs at Fairfield University and the University of Chicago. Her other experience includes work in admissions and direct marketing. She holds a B.F.A. in Communications from Valparaiso University and an M.B.A. from University of Phoenix. Overview
Program
Meet the faculty, get an overview of the program.
Learn key concepts of recurring gifts.
Take time to complete a short assignment, rest, get a snack, check email, etc.
Meet peers from other institutions and use a self assessment tool to identify potential growth areas and develop actionable strategies to improve your program.
Take a little time to rest, get a snack, check email, etc.
Share an example of a recurring gift appeal and get feedback from your group on how to improve it.
Hear key takeaways, lessons learned, and final words of advice from the workshop’s expert faculty.Faculty
For more information about this workshop, please contact us at 888.407.5064 or [email protected].