Workshop: Email Appeals

*Note: Only one person/login per registration.

Overview

Email has become an essential tool for today’s annual giving programs. But as donor inboxes fill up, it’s become even more difficult to make email appeals stand out and get opened. Understanding key principles and current best practices in email marketing will help you make sure that your institution’s email campaigns resonate with donors and remain an important aspect of its overall fundraising strategy.

Join us on Thursday, June 13th, for an interactive online workshop that will provide you and your colleagues with a framework for developing email appeals to support your annual fundraising efforts.

Participants will have an opportunity to:

Discover the latest trends and best practices in developing email appeals.
Meet and get to know colleagues from other institutions.
Find out how other organizations approach their work.
View and discuss real examples, issues, and ideas.
Examine your own efforts and identify opportunities for improvement.
Obtain tools, templates, and other materials
Earn CFRE credit
And more!

This event is ideal for advancement professionals at educational institutions who wish to learn more about email fundraising.

Save $250 when you register by May 3, 2024
AGN Members save an additional 40%
Receive further discounts when registering multiple attendees from one institution

Join Sessions

To participate in a live session, please click below on the title of the session you wish to join. When a separate window opens in Zoom, please enter the password listed under the session title. Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering Meeting ID 821 2171 6623. If you have any issues with the audio through your computer, we strongly advise you to dial in using the phone number.

Welcome/General Session
(Password: EMAIL24)
11:30 AM - 12:45 PM Eastern Time

Meet the faculty, get an overview of the program, and learn key concepts of email appeals.

Assignment/Break
12:45 PM - 1:00 PM Eastern Time

Take time to complete a short assignment, rest, get a snack, check email, etc.

Breakout Session 1: Issues and Opportunities
(Password: EMAIL24)
1:00 PM - 2:15 PM Eastern Time

Meet peers from other institutions, identify challenges and potential growth areas, and discuss actionable strategies for successful email appeals.

Assignment/Break
2:15 PM - 2:30 PM Eastern Time

Take time to complete a short assignment, rest, get a snack, check email, etc.

Breakout Session 2: Show & Tell
(Password: EMAIL24)
2:30 PM - 3:45 PM Eastern Time

Share an example of email appeals and get feedback from your group on how to improve it.

General Session: Bringing It All Together
(Password: EMAIL24)
3:45 PM - 4:00 PM Eastern Time

Hear key takeaways, lessons learned, and words of advice from the workshop’s expert faculty.

For more information, please contact us at 888.407.5064 or [email protected]

Facilitators

Dan Allenby

Dan is an author, speaker, and consultant who has worked with educational institutions for more than 25 years to improve their fundraising results. An internationally recognized expert on annual giving, he is a CASE Laureate and recipient of the prestigious Crystal Apple Award for Teaching Excellence. His book Ideas for Annual Giving offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan has led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society. He also served on the faculty for CASE’s Summer Institute in Educational Fundraising and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. He holds a B.A. in History from James Madison University and a M.B.A. from Boston College. Outside of work, Dan enjoys spending time with his family, writing songs, and getting away to the beaches of Cape Cod. His philosophy is that success comes from focusing on what’s right in front of you.

Megan Poole

With over 10 years of experience in education and fundraising, Megan has led annual giving and direct marketing programs at the University of Virginia and the University of Florida. Her other experience includes work as a college writing instructor and a high school English teacher. She holds a B.A. in English from Wesleyan College and an M.A. in English from Syracuse University.

Megan Rajski

With over 12 years of experience in education and annual giving, Megan has led annual giving and donor participation programs at Fairfield University and the University of Chicago. Her other experience includes work in admissions and direct marketing. She holds a B.F.A. in Communications from Valparaiso University and an M.B.A. from University of Phoenix.

Event Materials

Please click on the links below to access the workshop materials and additional training tools.

General Materials

For more information, please contact us at 888.407.5064 or [email protected]