Ohio Wesleyan University

Audience	General
Purpose	Appeal – Giving Day
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Description	This tri-fold self-mailer was sent out in the lead up to their giving day. It included messages and images about paths, footsteps and journeys to show how the collective effort of alumni support can help lead the way. The mailing helped raise awareness about the big day, secured some early gifts, and promoted a matching gift challenge from a prominent alum.
Submitted By	Julia Hatfield – Director of Annual Giving
Year	2022
Award Recipient	★