Self Assessment: Digital Campaigns

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Self Assessment: Digital Campaigns

Step 1 of 2

50%

Read each of the following statements and rate your program according to the scale below. Don’t spend too much time thinking about each statement; your first instinct is usually the best one. If you’re not certain, make your best guess or go with your gut instinct.
1. Digital fundraising is a core aspect of our organization’s annual giving strategy.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
2. There is a documented schedule for digital appeals and other digital communications, maintained and updated by annual giving staff throughout the year.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
3. Giving websites and forms are well-designed, easy to navigate, contain valuable content, and are optimized for search engines.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
4. Email is used frequently (monthly or more) to solicit donations, highlight important advancement activities and deadlines, acknowledge gifts, or communicate the impact of support.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
5. Texting is used by student callers, volunteers, and gift officers to engage individual prospects in one-to-one communication related to giving.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
6. Social media channels are used to promote giving and to identify prospects, or communicate and demonstrate philanthropic impact.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
7. Digital advertising and search engine optimization are used to deliver content to select prospects and segments.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
8. Messages in the form of written copy, video, and images are customized for constituent groups, donor segments, and individual platforms.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
9. Time-bound digital campaigns are run in various forms every year.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
10. Digital campaigns have clear, realistic, measurable, and ambitious goals.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
11. An institutionally branded giving day, with challenges and competitions, and/or a concerted effort around #GivingTuesday, serves as a galvanizing activity that highlights the importance and impact of annual gifts, and motivates donors and volunteers.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
12. Crowdfunding initiatives are supported by central resources to address immediate needs and enhance the fundraising efforts of special programs and units.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
13. Marketing and communication schedules for digital campaigns are coordinated with other ongoing fundraising efforts to avoid overlap and redundancies.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
14. The right technology supports—rather than directs—the digital fundraising strategy.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
15. Volunteers play a key role in digital fundraising campaigns.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
16. There are a sufficient number of staff members with expertise in leading digital campaigns.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
17. There are sufficient financial resources to support digital fundraising efforts.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
18. Vendors, consultants, and peer networks play an important role in helping staff and volunteers understand best practices and utilize tools and technologies.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
19. Staff, volunteers, and students receive training and tools to support their efforts.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree
20. There are processes and reports to analyze digital fundraising efforts as their own distinct and comprehensive channel.*
- Strongly Agree
- Agree
- Neutral
- Disagree
- Strongly Disagree

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