Overview

Reporting to the Assistant Vice President for Annual Giving + Digital Engagement, the Director of Digital Engagement will lead an exciting and ambitious effort to dramatically grow financial support from constituents including alumni, students, families, donors, and friends of the University through a variety of digital-based strategies. The Digital Engagement team will deploy a new suite of virtual engagements for constituents that will connect them with the University, engage them, and ultimately solicit them for financial support based on their identified affinity/area of preference.

The Director will cultivate a culture of professionalism, innovation, collaboration, creativity, and rigorous use of data in planning and assessment of a digital-first Annual Giving + Digital Engagement team at the University of Miami.

The Director, and the team they lead, will connect data derived from digital interactions to advance core digital strategy: getting the right content in front of the right people at the right time in the right channel. The individual will possess a supportive and accessible management style, a proven ability to succeed in a matrix-based performance structure, and a strong commitment to personal and professional development for self and team members.

The Director is seen as a leading expert, strategic leader and champion for digital fundraising and engagement best practices at the university and oversees a team of two and is a member of the Annual Giving + Digital Engagement leadership team.

Responsibilities

• Develops a vision for how digital marketing and engagement will optimize the organization’s goal of enhanced and sustained engagement and giving from targeted audiences. Create and facilitate a data-driven digital engagement strategy that employs Paid Search, SEO Website, Display, Email, Lead Generation, Influencer, Ecommerce to drive fundraising and engagement campaigns through various media channels.
• Work with divisional partners that rely heavily on digital engagement including but not limited to Lifelong Engagement, schools, and units, as well as various medical units, to ensure integration into the Digital Engagement strategy.
• In partnership with the AVP, the Director leads the strategy, including KPIs, metrics, etc. for the program.
• Partner with AGDE leadership, the Director is responsible for creating and facilitating a text-to-engage and text-to-give strategy platforms for appeals and volunteers.
• Manage an Associate Director responsible for managing audience segmentation, SEM/SEO, social listening tools, reporting, and visualizations analytics on audience return and strategies for enhanced optimization.
• Manage an Associate Director responsible for evergreen and fresh content creation of all alumni and divisional supported digital platforms including social media, web traffic, and others.
• Attract, retain, and develop highly effective and skilled professionals. Drive the establishment of performance goals and provide on-going feedback, coaching, and development to enhance the team’s performance and capability, to facilitate open communication, and to encourage continuous performance improvement.
• Partner with Annual Giving + Digital Engagement leadership, to co-managing and facilitate the university’s giving day as well as other digitally-focused giving initiatives.
• Develop a recurring and measured alumni, donor, and family survey for post- key initiatives and events.
• Oversee vendor relationships with digital fundraising agencies and/or consultants.
• Partner with university’s phonathon vendor, Ruffalo Noel Levitz, to create and manage student social media ambassador program.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• At least five years of experience in digital fundraising or digital marketing in either higher education, non-profits, or at with an agency.
• At least three years of management experience.  An equivalent combination of education/experience may be considered.
• Prior experience leading transformative initiatives in a digital content environment.
• Must have an excellent command of the English language, both oral and written.
• Strong computer literacy and proficiency in Microsoft Office and Adobe Suite required. Intermediate knowledge of HTML and applicable design skills.
• Experience with website and social analytic tools, software analytics packages, email marketing, and project management.
• Experience with e-commerce web development and cross-platform integrations desired.
• Must be comfortable with digital production applications and workflows and understand multimedia distribution practices. Familiarity with integrated marketing platforms (HubSpot, Salesforce Marketing Cloud, Marketo, etc.) preferred.
• Ability to think strategically, critically, and creatively.
• Strong experience leveraging analytics & reporting to drive business outcomes & optimizations.
• Proficiency in Spanish preferred.
• Budget management and a high degree of business acumen is essential.

The University of Miami is an Equal Opportunity Employer – Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.