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As the world’s leading resource for annual giving programs, AGN helps educational institutions develop sustainable sources of philanthropic support. We’re proud to have served thousands of colleges, universities, and independent schools through our research, training, and consulting services, and through our membership program, which provides ongoing access to professional development.
Read below for our latest news, upcoming events, and more!
Workshop: Gift Officers
January 23, 2025 11:00am - 4:30pm ETThe role of a gift officer is to qualify, cultivate, solicit, and steward leadership donors on behalf of your institution. One of the best ways to do this is through individual meetings (both virtual and in-person) with prospects and donors. Understanding your role, and knowing what to do before, during and after a meeting, will not only help you to engage prospects in more productive conversations, but it will help to strengthen relationships, raise sights, and secure increasing levels of support for years to come. Register now or learn more.
Podcast E28: Terence Bodak | Getting Outside Perspectives
In this episode of Starting Point, Terence Bodak, Senior Director of Constituent Programs, talks about getting outside perspective, digging into data, being more aware, knowing how donors want to get involved, making radical changes, and more!! Listen to EP28 now.
Webinar: Donor Recognition
January 30, 2025 1:00pm - 2:30pm ETAmong the sweetest sights and sounds is one’s own name. That’s why recognizing donors is such an important aspect of their cultivation and stewardship. For annual giving programs, which deal with large populations and gifts of all sizes, it becomes especially important to acknowledge donors publicly and in meaningful ways. Doing so lets them know that they are appreciated and inspires their continued philanthropic support. Register now or learn more.
Workshop: Direct Mail
February 6, 2025 11:00am - 4:30pm ETDirect mail is a cornerstone of annual gift fundraising. Despite the evolution of new media and technology, direct mail continues to be a primary driver of donors and dollars for most institutions. Understanding (and regularly revisiting) the basics of segmentation, messaging, timing, production, and analysis will help to ensure that your appeals stand out and resonate with your prospective donors. Register now or learn more.
Article: Evaluating Direct Mail
In an increasingly digital world, is direct mail dead? If you ask annual giving professionals, the answer would be a resounding no. According to a recent AGN poll, over 90% of those surveyed said they think printed direct mail is still as important and effective as digital channels. It’s important to analyze and evaluate your own direct mail efforts and judge for yourself. Doing so will help you determine what is working and where you can improve. Here are 5 tips to help guide you… Read the complete article.
Annual Giving Directors Forum
February 13, 2025 11:30am - 4:00pm ETAnnual giving leaders today are facing many challenges and a continuously changing landscape. New technology, staff turnover, economic uncertainty, and many other issues sit front and center as annual giving program leaders tackle the ongoing tasks of running their programs, engaging donors, and generating annual support for their institutions. But you don’t need to go it alone! Register now or learn more.
Become an AGN Member Today!
This is a great time to invest in professional development for your team. AGN Membership provides advancement staff and volunteers with ongoing access to the training and tools that they’ll need to be successful. Learn more or become a member today!