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As the world’s leading resource for annual giving programs, AGN helps educational institutions develop sustainable sources of philanthropic support. We’re proud to have served thousands of colleges, universities, and independent schools through our research, training, and consulting services, and through our membership program, which provides ongoing access to professional development.
Read below for our latest news, upcoming events, and more!
Workshop: New Donor Acquisition
January 9, 2025 11:30am - 4:00pm ETAcquiring a donor for the first time can often be difficult and expensive. But that doesn’t mean you should give up those who haven’t supported you in the past. In fact, converting non-donors into donors is one of the most important functions an annual giving program can perform. Finding new and creative ways to acquire donors not only helps to diversify and rejuvenate the donor pool, but it helps to strengthen the pipeline of future philanthropic support. Register now or learn more.
Podcast E28: Terence Bodak | Getting Outside Perspectives
In this episode of Starting Point, Terence Bodak, Senior Director of Constituent Programs, talks about getting outside perspective, digging into data, being more aware, knowing how donors want to get involved, making radical changes, and more!! Listen to EP28 now.
Webinar: Donor Challenges
January 16, 2025 12:00pm - 1:30pm ETConsumers love to get a good deal or take advantage of a special offer, which is why coupons and sales can be effective marketing techniques. The same concept applies in fundraising too, which is why donor “challenges” can be so effective as a way to create excitement and motivate your donors to give. There are many different ways to approach doing challenges. Whether it’s part of a giving day or a stand alone effort, understanding your options and determining the best strategy for your program, will ensure that your challenge runs smoothly and helps you achieve your fundraising goals. Register now or learn more.
Article: Evaluating Direct Mail
In an increasingly digital world, is direct mail dead? If you ask annual giving professionals, the answer would be a resounding no. According to a recent AGN poll, over 90% of those surveyed said they think printed direct mail is still as important and effective as digital channels. It’s important to analyze and evaluate your own direct mail efforts and judge for yourself. Doing so will help you determine what is working and where you can improve. Here are 5 tips to help guide you… Read the complete article.
Workshop: Gift Officers
January 23, 2025 11:00am - 4:30pm ETThe role of a gift officer is to qualify, cultivate, solicit, and steward leadership donors on behalf of your institution. One of the best ways to do this is through individual meetings (both virtual and in-person) with prospects and donors. Understanding your role, and knowing what to do before, during and after a meeting, will not only help you to engage prospects in more productive conversations, but it will help to strengthen relationships, raise sights, and secure increasing levels of support for years to come. Register now or learn more.
Featured Job: Senior Director of Development, Leadership and Annual Giving at University of North Texas
The Senior Director is responsible for the development, execution and management of a comprehensive, multi-channel giving program as well as leading the fundraising team of annual and leadership annual giving officers. This leader will develop, launch, and manage a high-level strategy to create and execute engagement touchpoints and fundraising solicitations to drive revenue through the Annual Giving and Leadership Annual Giving team. Learn more.
Become an AGN Member Today!
This is a great time to invest in professional development for your team. AGN Membership provides advancement staff and volunteers with ongoing access to the training and tools that they’ll need to be successful. Learn more or become a member today!